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Top 25 SEO Dos and Donts: Tips To Boost Your SEO Ranking

Top 25 SEO Dos and Donts: Tips To Boost Your SEO Ranking
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Sunday, May 9, 2021
seo dos and donts
Search engine optimization (SEO), the most critical factor for ranking your website higher on the search engines and increasing your business visibility, is constantly evolving. Google, the most popular search engine, brings a major update once a year and does minor updates frequently. So, it is necessary to optimize your website on a regular basis as well.

But, when optimizing your website, there are things that you need to consider. Otherwise, instead of ranking higher, your website might be deindexed. So, to stay up-to-date with the evolving SEO, you need to know the dos and don'ts of SEO.

Do’s of SEO

seo dos
Here are some Dos of SEO you need to consider.

Research on search engines ranking factor

As stated earlier, Google constantly changes the ranking algorithm and brings a major update once a year and minor updates frequently. So do your research on search engine ranking factors and accordingly optimize your website.

Build a mobile-friendly website

Today, almost everyone owns a mobile and surfs the internet through their mobiles. So, most of the traffic comes from mobiles. So, you need to build a mobile-friendly website. More importantly, it is one of the ranking factors of Google.

Focus on website speed and performance

No one likes to stay and surf a website that loads very slow. Users will leave your website immediately and search for alternatives. So, you need to focus on website speed and performance.

Build sitemap

A sitemap is a list of your pages on a website that easily helps users navigate your website. And search engine crawlers crawl your website and also index your website based on this sitemap because Google not only ranks your website but your web pages as well.

Create Quality Content

Content remains one of the main factors for ranking your website higher on search engines. You need to create quality content that fulfills your users' needs and solves their problems. More users on your website mean an increase in rank on search engines.

You need to research and create quality content. You can't just create content and hope to drive more traffic. You always need to produce quality and relevant content.

Focus on content-length

When creating content, you need to focus on content length as well. The content length affects your website's traffic too.

The best blog post length for SEO in 2021 is 2,100-2,400 words.

Update content

You need to update your content since search engines rank your website based on content updates. No one likes to read the old content. So, you need to constantly review your content and update your old content to keep it relevant with the latest changes.

Focus on keywords

You always need to create content around keywords. Google alone gets billions of searches per day. One way or the other, users are always searching for something. So, do your research, identify what users are searching for on the search engines, and accordingly create content.

Always focus on keywords so that the search engines will quickly show your content when users search for particular keywords. Use different tools like SEMrush, Moz, Google Keyword Planner, Ubersuggest, etc., to promptly grasp the right keywords.

Instead of focusing on generic keywords, always focus on long-tail keywords. Even if they have low search volume, they have low competition. So, the search engines will quickly catch your long-tail keywords and display your website on the results pages.

Use images and videos

Images and videos help to convey information easily to the users rather than plain text. Content with pictures and videos looks more attractive and appealing. From the SEO aspects, content with images and videos gets more traffic than simple content. So, you should always include them in your content.

Optimize images

Images and videos are probably the main factors for your website taking a longer time to load and bad performance. The bigger the size of your images and videos, the more your website will take time to load. It causes a bad experience for the users preventing them from revisiting your website. So, it is necessary to optimize your images and videos before publishing them on your website.

Always remember to use alt-tag for the images and videos you use.

Use relevant links

Link building is one of the best and leading SEO strategies to build trust and relationships with users. A reliable and trusted link source helps your users trust you and trust the information you provide with your content.

Not only this but linking to another trusted and reliable website also helps search engines to notice you, thus allowing your website to be indexed on search engines. As a result, traffic will slowly increase on your website.

Use tools

The use of tools is a must when it comes to SEO. Use keyword research tools like Google Keyword Planner, Ubersuggest, Google Trends, SEMrush, and so on to find the right keyword, Google Analytics to analyze the traffic coming on your website to improve your SEO strategies.

Never forget to use the SEO tools and make the most of those tools to rank higher on the search engines.

Guest blogging

To increase traffic on your website and to expand the users' reach, guest blogging is one of the best options to go for. Always go for reliable and popular websites to do guest blogging because it helps users get aware of your website, gets quality traffic, and helps link building.

Focus on social media

Millions and billions of people are active every day on social media platforms like Facebook, Twitter, LinkedIn, Youtube, etc. Promoting your website and sharing your content on these platforms will help you boost your digital presence and traffic on your website immensely.

Users will also share your post on social sites if they find your content helpful and reliable which will again boost your traffic. Additionally, you also need to integrate sharing options on your website to make it easier for users to share your content on several social networking platforms.

Always be active, interact with users on social media platforms, update your business profiles, and regularly post content to increase your social media presence.

Don’ts of SEO

seo donts
Here are some of the things that you should never do when optimizing your website.

Never write for the sake of content. Write for the users.

You are producing content for the users so that more and more will know about your business and boost traffic on your website. They need relevant and helpful content, not just any content. You need to produce content that appeals to them, that solves their problems. So you should do research and create content that helps them.

Use images and videos and produce quality content. Appeal to users through your content. So, you should never create content for the sake of content. You should write content for the users.

Duplicate content

You should never ever copy another's content. Search engines will deindex your webpage, and your webpage will not be seen on the results pages.

You can research other's content on how they produce content, what tools and techniques they are using, but never copy their work. Find your own style and create content accordingly.

Users don't like to go through the same content on different sources. They want new and unique content.

Forget the headline

The headline is the first thing that is displayed on search engines, and the users see it. So, give your time and research on writing the best headlines that attract the users. So, never ignore the importance of headlines.

Use irrelevant keywords

Avoid using irrelevant keywords in the content you produce. If you are creating content related to SEO, will your content be displayed on search engine results pages if your keyword is related to food?

One thing is that your webpage will not be displayed, and another thing, Google will deindex your webpage if your keyword is unrelated to your content.

Stuff keywords

Search engines display web pages according to the keywords content use. So, keywords are very crucial for SEO. But, it doesn't mean to stuff keywords on your content. You should never overuse keywords in your content. Use it naturally and go with the flow of your content.

Never stuff keywords because it will hamper your ranking and ruins the content.

Put keyword on one page

Even if keywords are very crucial, never put keywords on one page. Since your website contains many pages, your keywords must be distributed throughout your website. Putting keywords on a single page will only help search engines display that particular page ignoring other pages.

You always have to distribute your keywords throughout your website so search engines can rank and display your other web pages and make users go through all your web pages pretty easily.

Put keywords yourself

Avoid using keywords yourself. You can't just put keywords thinking that this keyword is perfect for the content. It doesn't work like that. The industry is very competitive, and you need to stay in the competition. So, always use the SEO tools to get the right keyword for your content.

Buy links

You should never buy links to drive traffic to your website. It is also called link farming which is never a good idea. It might help you temporarily, but not for long.

Your website will be deindexed, and in the worst case, your website might be banned permanently if search engines catch you.

Spam links

You should never spam your links on websites, forums, social media platforms, online groups, and so on. Always avoid exchanging links with other websites, influencers.

You should always earn links by producing quality and relevant content.

Forget to proofread

Your content should always be grammatically error-free. So, always remember to proofread your content and correct the errors. Google considers error-free content as a ranking factor. So, it is more important to review your content after you are finished with your content.

Be irregular

It won't help you at all if you post your following content after a long time. Do you think the users will wait for your content if you are irregular and post after a long time? No, because they go for the content that helps them, that appeals to them.

The industry is very competitive, and every day a new business pops up in the market, aiming to set a strong foothold. So, you need to produce unique content that will help you to have a competitive edge.

You should always be active and post your content regularly to earn the users' trust and build strong relationships with them. Plan and create a schedule, stick to it, and post your content either daily or weekly, or monthly.

In Conclusion

SEO is continuously evolving, and so are the search engine ranking factors and algorithms. With the new update comes new ranking factors. So, today's strategies may not work tomorrow. So, you always need to keep yourself up-to-date.

But, some fundamental strategies will never change and will always help you improve your traffic and ranking. So, always make sure to remember the above-listed SEO practices and increase your chances of staying at the peak of the search engine results pages and standing above your competitors every time.
Kiran

Just a guy who loves traveling, cooking, and writing.