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16 Best Website Design Practices That Drive Conversions

16 Best Website Design Practices That Drive Conversions
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Sunday, July 11, 2021
website design that drive conversions
“The first impression is the last impression.” This statement holds true for website design. According to studies, 94% of first impressions relate to your site’s web design. Focusing on website design should be the top priority of every business owner if they want to sustain for a long period and drive as many conversions as possible.

Even a simple design of your website can impact a user's purchase decision and conversion rate. You don’t want your users to leave immediately after visiting your website. Instead, you want your users to stay and encourage them to buy your products and services.

Since website design is crucial and shouldn’t be overlooked, knowing about website design's best practices is a great way to boost your sales, even if you are a beginner in the business. So, I have composed a list of best practices of website design that drive conversions.

16 Best Website Design Practices To Boost Conversions

Brainstorm your design first

First and foremost, you need to brainstorm your design. You don’t want to design your website without any plan. It could be your biggest mistake that you make even before starting your online business.

You need to have a good idea about how your website should look, where to place necessary elements, color-combination, and many more.

The best practice is to rough sketch the website design on paper or notebook. It makes it easier for you to make the right decision and make your website easily and quickly. It will also be simple to communicate your ideas and designs if you decide to contact a software company or a freelancer.

brainstorm design ideas

Branding is necessary

Not only for a particular business, but branding is necessary for every type of business. Just like how people recognize Amazon, Facebook, Google, etc., you need users to recognize you instantly when they see your logo.

So, invest in designing a logo that reflects your business or your business goals and objectives. Then place it perfectly on your website in such a way that reflects your brand values. It helps to boost your identity and distinguish you from your competitors. This way, the users can easily recognize you, and as a result, it helps to build trust.

You need to prioritize the branding and use your logo effectively on your website and everywhere possible, like when marketing, on social media, and more.

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Display key information

Display the key information on your homepage. Users trust a business that is transparent and shares every piece of information. And the users have the right to know everything about the company. Everything doesn’t mean internal affairs, but about the business goals and objectives, terms and conditions, return policies, and more.

You can either have different sections for such information or have a link on the footer or header. Place anywhere where it doesn’t hinder the website design.

Display the key information that drives more conversions. Other information you can display are offers, sales, discounts, free delivery, and more that attract users and persuade them to buy products and services.

Display your best products and services on the homepage

Another best practice is to display your best products and services on the homepage. Many businesses are doing the same, and you should do the same as well. Some users have an idea of what to buy and specifically search for the products. And some users don’t have an idea and randomly search for products and make decisions to purchase.

Displaying your best products on the homepage for the latter users will give them the idea of what to buy, generating more sales. But it doesn’t mean that it won’t attract other users. If done correctly, it can uplift your sales tremendously.

best products
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Focus on colors

Right colors make your website aesthetically impressive. Another trend has been rising recently where businesses are using colors to represent their brand. They use a particular color in most of the sections on their website.

Another advantage is that users love colors, so many businesses use different color combinations to make their website beautiful. But too many colors can be bad for your website, so use colors wisely.

website color palettes
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Use breadcrumbs

Breadcrumb is a path that indicates where a user is currently at the website. Breadcrumbs help users navigate the website easily and help users know which page they are at.

Breadcrumbs not only tell the path, but users also can go to the previous pages just by clicking on the link/text present in the path. It also helps to reduce the bounce rate. It is technically good for SEO as well because Google indexes the way your website is structured.

breadcrumbs
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Group similar elements

Grouping similar elements also help you to make your website beautiful. Try different combinations, for example, different color, shape, and size combinations.

According to the Gestalt principle, UI design heavily relies on proximity and other grouping elements. So, such practice helps to make the website unique and helps to attract users.

For example, you can see the practice of using testimonials and service sections together or best-selling products and new arrivals together.

Use videos

Videos speak louder than images and text. Using videos instead of pictures on your website provides more information on products and services to the users. Videos like how-to videos, setup videos, tutorial videos, and more help users quickly know about the products' features and benefits.

According to studies, users spend 88% more time on pages with videos. So, videos are excellent means to attract users and convince them to buy products and services. Videos help to increase Ecommerce conversion tremendously.

Focus on website speed

You need to assure that your website loads quickly. Users tend to leave websites that load very slowly. In fact, no one likes to visit a slow-loading website. Speed also plays a significant factor in driving more conversions.

Slow-loading websites lead to a $2.6 billion revenue loss each year. Nowadays, every business owner is making their website faster and is choosing the best platforms that make their website faster with better performance.

Faster websites make the browsing experience of users better and make every purchase faster. It helps to save time for users that aids in generating more sales.

83% of users expect a website to load in 3 seconds or less.

Mobile-friendly

Is your website mobile-friendly? Because around 51% of online shoppers conduct purchases via their smartphones. Since mobile users are increasing rapidly, it is obvious that they will use their mobile devices to purchase products and services.

Mobile-friendly websites make the browsing experience better and more comfortable. Another advantage of having a mobile-friendly website is that it boosts your visibility as it is one of the ranking factors and helps build trust.

Billions of people are using mobile devices, so your website should be mobile-friendly.

Mobile-friendly sites are a great way to retain users because 74% of users are more likely to return to mobile-friendly websites.

mobile-friendly

Use CTAs

CTAs are very important for a business where sales and conversions are the lifelines. Call-to-action is crucial for drawing users ’attention and guiding them to decide to purchase products.

CTAs effectively guide users to make their next moves like subscribing to the newsletter, purchase products, checkout, and many more.

You can have multiple CTAs on your website, and successful CTAs directly impact your sales and conversion rate. You need to have a strong, concise, and clear message to drive more conversions.

cta
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Provide contact information

Providing contact information is very important for users to trust your business. Contact information helps users believe that your website is legit to purchase products and services without any hesitation.

Lately, there have been many fraud cases where users hesitate to purchase products online. So, providing contact information helps users to prevent any purchasing restraints.

Search and filter options

Search and filter options are necessary factors for providing a better experience to users. In recent years, the importance of search and filter options has increased. Search and filter options help users search for a particular product without having trouble browsing every page and category on a website.

With a filter option, the users can sort products based on brand, price, size, condition, and many more.

Websites are built to make purchases easier. But if users have to browse for the products they want by going through every category and page, then they feel annoyed. They lose a lot of time doing that. So, integrating search and filter options helps users to save time, search for a product, and provide a better experience.

search and filter

User support

User support might not be a part of website design but is equally important for driving more conversions. So, providing contact information is very crucial for delivering better user support services.

According to recent studies, 84% of consumers consider user service to be a key factor when deciding whether to purchase or not, and 68 percent of consumers say they are willing to pay extra for products and services from a brand that offers good user services.

Providing good user support helps to influence the purchase decision and convinces them to buy products and services.

User support boosts sales and conveys how caring a business is towards its users. It helps build a reputation in the market, and users view it as an essential factor in influencing their purchase decision.

user support
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Ratings, reviews, and testimonials

Users sometimes hesitate to purchase products and services online. They sometimes find difficulties in trusting an online business. So, ratings, reviews, and testimonials help users trust an online business and buy products and services online. In fact, 72% of users won’t take action until they read reviews, and 15% of users don’t trust businesses without reviews.

So reviews, ratings, and testimonials do wonders in terms of generating sales. A single business review can lift its conversions by 10%.

82% of consumers visit review sites because they want to purchase a service or a product. So, never forget to integrate testimonials, ratings, and reviews on your website if you are going to boost sales.

reviews and ratings

Integrate social media

Integrating social media on your website is excellent for increasing visibility and marketing your business and its products and services. It is an effective way to convince your users to share your products and services on social media.

Social media has billions of active users daily, so it is perfect for promoting your business. 70% of consumers search for products they need to buy on Instagram and Facebook. Social media recommendations influence 23% of online consumers.

Social media Ecommerce has grown tremendously in recent years with the introduction of Shop features on Instagram and Facebook.

integrate social media

Amazing website design examples

Here are some of the fantastic website design examples that are inspiring, and you can’t take your eyes off of them.

Amazon
amazon
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Amazon is the leading Ecommerce business in the world. And it proves with its website design why it is leading from the front. Amazon shows how an Ecommerce website should be with its design. It is mobile-friendly, and most importantly, users can find any products they want easily and quickly.

It offers thousands and thousands of products and is still fast. Users can easily browse any product and find anything within a few steps making it the choice of many users worldwide.

Nike
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Nike is one of the leading businesses for footwear, accessories, apparel, and more. Nike has a fantastic website with a minimalist design. What makes it special from others is its product detail page design. Nike has created the perfect use of product videos to attract users and boost their sales.

Nike perfectly shows how a product detail page should provide even the tiny details of its products. It is mobile-friendly and loads faster despite the heavy use of high-quality images and videos.

Apple
apple
Everyone might have heard about Apple. It is one of the leading and the most successful companies that provides one of the finest and the best smartphones globally. It is not inferior to anyone, even in the website design. It perfectly presents its high-quality products on its website. It shows how branding should be done.

With its minimalist design, it draws the attention of users.

Bang and Olufsen
bang and olufsen
Bang and Olufsen is a company that manufactures audio products, televisions, and telephones. It has an amazing website that displays key information about products on its landing page. Every section and page on its website shows the perfect example of implementing CTAs.

The more you browse, the more you want to stay longer on the website to consume its content.

Allbirds
allbirds
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Allbirds is a company that manufactures environment-friendly footwear. Once you land on its homepage, you will see how unique the website is. The effective use of high-quality images and catchy phrases and sentences makes it even more impressive. It shows how to utilize the content and elements to attract users.

From its homepage, you can see the company’s goals to manufacture environmentally friendly footwear to save the environment. The utilization of high-quality images and videos like product videos and making environment-friendly footwear shows their dedication and true objectives to protect nature.

The website design is simple, and one can browse without any difficulty.

In Conclusion

Every business has its own best practices and has its own dos and don'ts. If implemented correctly, your website design takes your business to the next level. And for that, you need to keep up with the emerging trends and practices and focus on do’s and don’t of online business. Your website is one of the factors for boosting sales, but you need to focus on marketing your business as well. This way, your sales will increase tremendously.
Kiran

Just a guy who loves traveling, cooking, and writing.